What's in a name?
When my business partner (who happens to be my darling wife) and I merged our independent consulting firms, we settled on retention of her corporate identity, Windward Software and Consulting.
All the relevant domain names were taken, and we were anxious to extend our internet development practice, so scrambled to find a domain name we liked.
Both being sailors (she crewed and skippered a Laser 2 Class boat in the 1990's) we choose to incorporate the moniker 'Keel' in our brand. I added 'Fish' as a reference back to the days when I would jump under our family scow-hull (skippered by my brother John), grab the keel and 'fly' underwater.
KeelFish was born.
As I work in and observe Corporate America, I often do so from the Keel... under the vessel.
The view from the engine room and cockpit are equally insightful!
I hope your journey is an interesting one.
- KeelFish
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