Marketing Services Architecture

In October 2007 my work mate Ben Leonard and I formalized our thinking on SOA adoption within the Enterprise Engagement line of business for Carlson Marketing Worldwide, describing the essentials of a model for our Marketing Services Architecture ©.

Key requirements for our model include:

• Reuse of functionality from our legacy portfolio
• A clear roadmap toward seperation of architectural layers
• Ease of integration for new services
• A supporting implimentation model based on flexibility, reponsiveness and value (aka low cost)

Primary solution implementation candidates for the model focus on employee engagement/loyalty and sales/channel performance incentive Clients across most vertical markets (e.g. financial, technology, telecommunication, pharma, transportation, etc.)

This post will further describe the Marketing Services Architecture © (aka MSA) and document our challenges and (hopeful!) success stories with its adoption.

Stay tuned!